What is Video Marketing ?

Video Marketing is an innovative application focused on automated marketing campaigns, helping you or your company to promote your products and/or services you have, by using modern traditional methods and other creative ideas that will ring a bell to your customers.

Video Marketing is an application in which you have your customers and campaigns's information stored on database records and then the marketing campaigns videos will be generated containing the information about your products and/or services.

The interesting and attractive thing about Video Marketing is that you can send your customers information about your products and/or services via e-mail or by SMS (Short Message Service), not only by including text and images like many other marketing media implementations, but your customers will receive additionally marketing videos about your products and/or services, which will be created dynamically and automatically by this powerful tool, and such videos can be created for any of your marketing campaigns stored on a database.

Additionally, the creation of videos with Video Marketing is very easy and quickly.

How does it work ?

Video Marketing works in synergy with our other two products: Video Animator Studio and Canvas Animator Studio in a way that first you create a template in any one of these tools, where you add texts, images and many other elements.

Next, you "mark" some of the texts or images with special code that points to database fields, and that way you link those elements to corresponding database fields on the campaigns or customer's tables.

Based on the mentioned templates and "marked" elements, Video Marketing uses the information, and the "marked" texts and images are replaced by actual information coming from database records with information about your customers and campaigns, producing finally a video or a HTML5 canvas element animated with javascript code.

The replacement methodology will allow you to apply the same template to distinct marketing campaigns, generating different videos or HTML5 animated canvas for every campaign. As you can see, all the above is done automatically without any effort on your side, by only generating a template.

What is our marketing methodology ?

Our main marketing methodology is the DIRECT MARKETING...

DIRECT MARKETING means ONE to ONE communication with your customers, which causes an immediate response on your customer's side. Among the main advantages that we can mention are:

• Increase in the impact about your products and/or services.
• Sales enhancement with specific customers.
• You put your customer at the center, making the constumer feels part of the product.

Direct marketing vs. Mass Marketing

Direct Marketing	Mass Marketing
Individual Customers	Average Customers
Customer Profile	Anonymous Customer
Customized Offers	mass Promotions
Customized Production	Mass Production
Customized Messages	Generic Messages
Bi-Directional Communication	Uni-Directional Communication
Profitable Customers	Total Customers
Customers Retained	Frequent Customers Search
Customized Distribution	Mass Distribution

Common Usage Ways of the Direct Marketing

Postal Mail
• Sending of Catalogues and Promotions by using this methodology
Phone
• Phone sellings and service lines, support and attention.
Email and SMS
• Direct bidireccional communication media originated from the new technologies.

Direct Marketing ( Video or HTML5 Canvas)
(The new conceptuality)

The MKT by using video or HTML5 Canvas animations is a dynamic methodology very effective to promote your products or services to prospects or customers. Due to internet growing and popularity, this is the best place to advertise such products or services.

The Video or HTML5 Canvas Marketing Effectiveness

• The main reason for the incredible popularity of the video or HTML5 Canvas MKT is its effectiveness, and persuasion power.
• A video or HTML5 Canvas embodies more clearly the benefits and features about your products and/or services, in the best possible way and in the shortest time.

The generation of video or HTML5 canvas marketing costs

• The costs of producing a marketing video the traditional way can be expensive, and it's worse if you must pay for every marketing video individually.
• If you have a lot of products and/or services for marketing, the costs of producing marketing videos could be very expensive.
• The same facts are true if you frequently have to produce videos for marketing campaigns.

Our solution

Video Marketing gives you the choice to solve the costs problem, without diminishing the qualilty of the final result. With Video Marketing, you record the information of the promotions of your products and/or services in a database.

The Video Marketing way

Video Marketing can create automatically a lot of marketing videos based on the recorded promotions inside a database. That way, your company will not pay for every single video, and you obtain a marketing video of the same quality with very low budget and minimum effort.

Storing your marketing videos

The previously explained is not all that Video Marketing can do. Once the marketing videos were automatically produced, the same videos are uploaded to a video hosting service, so that later your customers can easily locate them.

Notifying to your customers or prospects

Once the marketing videos were automaticlaly created and uploaded to a public hosting service, Video Marketing will notify to your customers or prospects about the promotions of your products and/or services by sending mass e-mails so your customers can reach your promotions. Your company is offering this way, high quality marketing and with very low budget.

Why Video Marketing is useful to you ?

This tool can give you the possibility to disclose your products and/or services to your customers or prospects in a more direct way, by using videos with animations and other elements that will make your customers to acquire a good opinion about you or your company because of the customized received e-mails.

Besides that, you can create groups of customers in order to make it easier to send marketing campaigns to only those who you are interested in, for a given time, special situation or condition.

Video Marketing also has the option to upload the videos to a different video hosting services like YouTube, Viddler, Flickr or some FTP service, among many other options.

Video Marketing also gives you the chance to upload automatically the HTML5 canvas pages to an FTP service.

Integrated GIS System (Geographic Information System)

This tool also has integrated a GIS system, so that you can have your customers located on a map (latitude/longitude) with functionality similar to google maps, and you can select a group of customers by clicking on the map or by defining a rectangular or polygonal area, and sending marketing e-mails to those customers only, that is to say, you will reach your customers on a specif region of the map only.

Want to know more about what this tool can give to you ?

If you like, you can download our TRIAL version, so that you can discover all that we have to offer to you or your company in the marketing campaigns field and how this tool can help you to promote your products and/or services. You can try and be convinced yourself that this is the perfect choice for you. Download now by clicking here.